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Time for Smart Eco-Focused Manufacturing Change 

It’s time for a change in UK manufacturing. As we enter into the realms of digital manufacturing, smart factories and industry 4.0 we need to not only think smart about how we optimise manufacturing processes and predictive data-driven innovations but also developing smart eco-focused manufacturing. 

Here when I refer to “eco” I am referring to both ecological and economic. By adding the word “smart” at the start of the phrase I am trying to combine the…

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UK Manufacturing News Feed

Business Finance News

Business Finance News

Business today can be tricky and sometimes you need the financial support to make the right investment in technology or infrastructure to maximise on the opportunities when they come. On this site, we do not offer financial advice but we do put you in touch with the lenders who can and who specialises in helping small and medium-sized businesses in the UK. 

If you are looking for asset…

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Sam O published an article
It’s time for a change in UK manufacturing. As we enter into the realms of digital manufacturing, smart factories and industry 4.0 we need to not only think smart about how we optimise manufacturing processes and predictive data-driven innovations b…
Jun 23
Sam O published articles
Jun 16
Sam O posted a video
As an established or new brand, we always seek new customers, and it’s becoming tougher and tougher to grow our customer base on the ultra-competitive social...
Jun 2
Sam O published an article
Again, this may sound obvious but its true. Yes, you can have a web presence without one then but unless you have hundreds of thousands of twitter, facebook of youtube follower if you do not have a web presence really is this article of use to you?…
Apr 6
EditorialTeam updated their profile
Apr 6
Sam O published an article
Intro to this section
The world of digital marketing can be daunting and confusing. In today's world, you know you need to do something, but there are so many somethings you could do which one do you choose and when? How much will it cost? Do you ha…
Apr 3
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Mar 31
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Blog

As 2018 approaches

As we venture out of 2017 and on to 2018 we all ponder what the future might hold. And what it might have in store for the UK economy and manufacturing industry. As the UK and US stock markets finished with record highs could this mean a healthier wealthier future. For this site the aim is to bring it out of beta mode and get it going as project. With regular articles and opinions on the UK manufacturing industry as well as analysing the language and opinions of the UK mainstream media and…
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Welcome to Manufacturing News UK

Welcome to your new site. This site is a brand new BETA free social network, blogging site and support for the UK Manufacturing Industry. 

Whether you are a small or medium-sized manufacturer, a machine tool or services supplier, a general equipment or asset supplier into or a professional working in the industry we hope you will enjoy engaging in this site.  

It is here as a free independent source of news for the manufacturing industry but it is also here to…

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Digital Marketing

Behavioural Economics

Let's start with this article by introducing you to the world of behavioural economics. What is it? It is literally as it sounds. Its where the behavioural sciences meet the world of economics. It’s the field of study in psychology that looks at how or why we make economic decisions. Yes, it’s a thing, and it’s a serious area of academic research. It is also something that many advertisers and marketers are turning in order to influence us more effectively. Not to mention political parties…

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Right, I have your attention. Good. It is good because if you are in marketing, customer insight, marker research or consumer profiling, you may be doing it all wrong.

What do I mean? I am glad you asked.

Well, studies in behavioural economics and behavioural science have shown that our limbic systems are hardwired for loss aversion. “Say what? What difference does that make to my customer insight or market research strategy?”

Here is the thing. These studies had further…

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Direct Marketing